Resumo

Unregulated commercial marketing threatens the health and well-being of our societies by altering environments and encouraging the consumption of unhealthy products associated with prevalent noncommunicable diseases (NCDs) – including ultra-processed and/or high in fat, sugar or salt (HFSS) foods, alcohol and tobacco products, breastmilk substitutes (BMS) and gambling services. Children and young people’s physical and mental health and well-being is affected immediately and over the course of their lives through habit formation and lasting harm, threatening the achievement of the Sustainable Development Goals (SDGs).