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Nome da publicação: #junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok
Autores: Monique Potvin Kent, Mariangela Bagnato, Ashley Amson, Lauren Remedios, Meghan Pritchard, Soulene Sabir, Grace Gillis, Elise Pauzé, Lana Vanderlee, Christine White, David Hammond
Fonte: International Journal of Behavioral Nutrition and Physical Activity
Publicado em: 2024
Tipo de arquivo: Artigo de periódico
Marketing of unhealthy foods to children on digital media significantly impacts their dietary preferences and contributes to diet-related noncommunicable diseases. Canadian children spend a significant amount of time on digital devices and are frequently exposed to unhealthy food marketing on social media, including by influencers with celebrity status who endorse products. This study aimed to examine the frequency, healthfulness, and power of unhealthy food marketing in posts by influencers popular with Canadian children on YouTube, Instagram and TikTok.