Resumo

Despite strong evidence linking exposure to food and beverage marketing with poor diet quality and negative health impacts in children, the effect of brand marketing (i.e., marketing featuring branded content, but no food products) is uncertain. This study evaluated the impact of brand marketing versus product-based advertising on children’s food preferences and behavioral intentions.
Results suggest that familiar product ads seem to have a stronger impact on children’s food preferences and behavioural intentions than familiar brand ads, unfamiliar brand ads and unfamiliar product ads.