Resumo

Obesity is a multifactorial global health crisis exacerbated by modern food marketing strategies that encourage the consumption of energy-dense, nutrient-poor (EDNP) foods. Children and socio-economically disadvantages groups are particularly vulnerable to the cognitive and emotional cues embedded in food advertising.
Food marketing is a major contributor to the development of obesogenic environments, despite being poorly controlled. A change from reactive to proactive, system-level governance is necessary to combat obesity. Strong digital control, more stringent nutrient profiling, and a moral shift in food marketing strategies are all part of this. Promoting healthy choices and safeguarding vulnerable people require cross-sectoral collaboration.